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Welcome aboard! My name is Taft Tucker, and
I am the graphic designer in charge of customizing the appearance of
your new website. The information below will explain the website
creation process, and it will assist you in providing the materials
necessary to fill your site with engaging content for your customers.
Let’s get started…
How the Process Works
All client websites are created
using pre-configured website designs. Each design has been carefully
crafted to ensure flexibility during the design process, which means
every design may be adjusted to fit with your logo, store and jewelry
imagery. In this respect, the designs should be viewed as
“frameworks” within which you are able to customize the color scheme,
texturing, images, logos, etc. The design gallery shows you a sample
layout for each design. Before choosing a design, consider the
appearance of your store logo, as well as the images you have available
for use on the website. If, for example, you wish to feature your
storefront or a picture of your showroom on the home page, you should
consider design(s) that offer a large, prominent area for that image.
And if you have a tall logo, choose a template that offers ample room
for the placement of your logo.
Selecting Your Design and Modifications
Each design is numbered in the
EDGE Web Design Gallery and features both a
sample thumbnail view of the design as well as a bulleted feature list.
Simply click the thumbnail images for larger views of each design.
During the design process, the designs may be modified to suit your
needs. This may include reformatting the dimensions of the design,
adding flash imagery, adding page content beyond the allotted 12 pages,
performing image edits beyond the allotted 20 images, and more.
Select your design and then consult the pricing guide below to choose
your a la carte modifications before contacting the designer.
Because it acts as a virtual paper trail,
email is the preferred method of communication. Once you’ve
selected your design, email the required information to
email@example.com. Your email
(store address, phone, fax, etc)
Modifications or Platinum Package upgrade
Desired Color Scheme
List of Page Names
(i.e., About Us, Services, Latest News, etc)
Feature Link Destinations
(for front page feature links)
Welcome Text and/or Content
for Interior Pages (ex., About Us, Our Services, etc)
Scanned black &
white store logo (preferably JPG, TIFF or EPS format), store
photos and/or jewelry images, including indications of where and
how to use each image
Base price (all designs): $2000
Includes: 8 hours of design time, up to 20 individual image
edits (including logo modifications, photo resizing, custom graphics,
etc), and up to 12 pages of content.
Platinum Upgrade: $500
Includes: 12 hours of design time, up to 40 individual image
edits, one custom flash banner to highlight store or jewelry images on
the front page, and up to 30 pages of content.
$800 total value!
Hourly Rate: $100/hr
If you exceed the allotted design time (8 hrs), all additional time
will be billed at this rate. Time is tracked in 30 minute
increments and will be invoiced accordingly.
Flash Banner: $100
Image Edits: $10 per image
Unique Interior Page Backgrounds: $50 per page
Frequently Asked Questions (FAQ)
The following are a few of the most commonly asked
questions prior to and during the design process. The list is by
no means exhaustive, and it will be amended over time, so check back
often for updates.
Q: How does the pricing model work?
A: The base price for all designs is
$2000. Certain modifications or additions are an additional
expense and are detailed in the Pricing Guide (above). Based on over two
years of experience designing EDGE-enabled sites, the Platinum
Upgrade was crafted specifically to address the most common needs found
among our clients when customizing their designs.
Q: How long is the typical design process?
A: There is no "typical" process, as each client engagement is
unique. However, EDGE web designs can be customized within a
matter of days, so long as the client provides the necessary information
per the guidelines and gives clear direction during the process.
Historically, the average design time takes a few weeks. In
addition, making a site "live" on the internet may require several days
at the end of the design process.
Q: Can I see the website while you are designing
A: Yes. All clients receive a private URL (web address)
where they may view the site as it is being development. Your
ability to see the modifications as they happen is critical to making
the process fast and effective.
Q: Who hosts my EDGE-enabled website, and how
much is the annual hosting fee?
A: All EDGE websites are hosted by the
EDGE. The annual fee is $600.
Q: Will I receive training on how to use the
EDGE web interface?
A: Yes. All clients are trained by the EDGE's support
staff immediately upon completion of the site design process.
Q: What kind of support will I receive?
A: Technical support is handled by the EDGE support staff, who
support you just as they do with the EDGE application.
Q: Is there a limit to the number of galleries I
am allowed to create? If so, what is it?
A: Yes. You are allowed 10 galleries and a total of 200
images. You may purchase additional gallery and image space by
contacting the EDGE support staff.
Q: How do I register a domain? Can I use
an existing domain?
A: If you have not yet registered a domain, we recommend
www.nsi.com as registrars for selecting
and registering your desired domain name. Yes you may use an
existing domain name. In either case, you must provide the
EDGE support staff with the username and password for the registrar.
Q: Can I edit my own pages/content?
A: Yes. Using the EDGE software, you will be able to
access your website and add/edit/delete pages and content anytime.
The front page is the only page you may not edit. if you wish to
make edits to the front page, please contact
Taft Tucker for an estimate.